My first observation with the account was that it was prioritizing an audience that didn't make up the following and repurposing content that wasn't altered to match each platform. Starting with Instagram, I replaced carousels of younger girls with reels of older girls/teenagers who actually are on the platform. I also strayed away from third person point of view coverage of events and put the girls directly in front of the camera by asking questions, hopping on trends and including intimate moments that added relatability and authenticity. Even though program registrations was oftentimes the cta, I no longer posted single images of flyers. Instead, I loaded carousels with a combination of program information and photos from year prior or similar.